Today I got sent to the best "404-Page not Found Notice ever, hands down, times-100. Here it is:
This is from Nectafy, an inbound marketing resource that has just demonstrated that they REALLY get the principle of 'always-be-adding-value.'
Believe it or not, my landing on this page was a mistake. Something went wrong in the works. But they made it fun. They didn't just ask me for patience with a universally frustrating feature of life on the internets. They showed they valued my time, and just hit it out of the park on the client empathy front. I was so happy I landed here. This beats Twitter's 'Fail Whale' by about 1000%. It's personal (clearly this is the author's own family band), heartfelt, and great sense of humor that immediately makes me feel both entertained and like I am on the inside track of something cool. I want to participate with this brand. He turned looky-loo (me) into an instant fan, with an error message...! I don't know this guy but I'm ready to elect him king of the value-add. I'm so inspired. Instantly begs the question: "If he can make his mistakes this great, what would a success look like?"